As retailers across the country adapt their operations to exciting and experience-focused high street environments, there is a growing interest for online vendors to find their own space in local communities. By investing in a brick-and-mortar shop space, independent and small businesses can begin to bridge both areas of commerce and couple their online sales with the brilliance of community and customer interaction.
Since many online vendors accrue stock as they grow, many also choose to take on a physical retail space to benefit from the storage potential. There are also other opportunity benefits having a physical space offices too, such as doubling as a space to meet potential clients and host events.
For those digital retailers considering taking on a new physical space, there is the potential for great success. However, it is essential that considerations are made and that guidance is sought, so as to ensure that mistakes are avoided.
Know Your Location
One of the most significant contributing factors to a retailer’s success on the high street is location. This is especially crucial for those hosting a physical shop space for the first time too, since there is less of an established brand presence and familiarity.
Locations should be chosen for their footfall, visibility, and ability to connect with a brand’s demographic. Promising these fundamentals are met, a retail business is given a brilliant foundation for success.
Design For Delight
In the same way that building an attractive website and digital shop front is important, high street retailers must ensure their shop space is both attractive and enticing. By creating such a space, customers are not only drawn inside to browse but are encouraged to spend a greater deal of time shopping too.
Designing and constructing an effective and aesthetically pleasing retail space can be challenging, which is why many choose local shop shelving hire options that offer bespoke design and installation services.
Involve The Community
When making a first appearance on the high street, it is useful to engage the local area with your business with an event or experience of fanfare. Many retailers approach this by hosting a limited-time sale or early bird discounts, drawing first-time customers through the door to see what bargains are available, however, depending on the type of product being sold, possibilities are endless.
Collaborate With Others
If there are complementary brands on the high street, it can be useful to collaborate with them. This mutually beneficial endeavour helps both businesses to grow and demonstrates an exciting character for the brand, with shoppers being intrigued as to what collaboration might occur next.
Pop-up shops are popular choices for short-term occasions, with retailers hosting each other within their shop spaces. Such temporary spaces can be made easy and visually attractive with shop equipment hire services, eliminating the commitment of purchasing long-term retail furniture assets too.
Utilise Online Audiences
Online retailers tend to have an established social media following or digital audience. This can be invaluable for the high street and should be utilised. Audiences are likely to be engaged not only by product posts but also behind-the-scenes development of the shop space, feeling attached to the progress made and wanting to support the business when it opens, being a part of its journey.