Paving Contractors Credit Hibu with Transforming Their Business Visibility

Paving and asphalt contractors compete against thousands of competitors in a multi-billion-dollar industry. Standing out requires more than quality work – customers searching for driveway repairs, sealcoating, or commercial paving need to find you before they find your competition. Four out of five customers turn to search engines when looking for local services.

Many paving contractors face a common obstacle: getting the word out. Before working with digital marketing partners, their only outreach usually consists of word-of-mouth and occasional social media posts. Hibu has helped transform visibility for contractors through coordinated marketing programs.

From Word-of-Mouth to Digital Presence

Paving company owners often start with just a few workers and themselves. Like many contractors, they grow businesses through relationships and referrals rather than advertising. Minimal marketing presence limits growth potential despite quality workmanship.

Shifting to a robust digital presence opens new customer acquisition channels. Rather than waiting for referrals, companies begin appearing when potential customers actively search for paving services in their area.

Concrete Results from Professional Marketing

Contractors who partner with Hibu describe results that exceeded their expectations. The ability to purchase new equipment directly from increased business demonstrates marketing ROI that contractors understand immediately.

Lead quality matters as much as quantity, and professional targeting ensures the calls coming in represent genuine customers ready to hire. Hibu reviews from satisfied customers strengthen the credibility needed to convert those leads into signed contracts.

Sustaining Long-Term Business Growth

Hibu’s performance data shows that businesses utilizing synchronized products experience dramatically increased traffic. Adding search marketing to website and listings management delivers 643% more unique visitors on average

“We deliver better results by having a complete and diversified digital marketing program that allows local businesses to be found everywhere where consumers are searching and engaging,” Brad Wegmann, Hibu’s Chief Commercial Officer, noted.