The Future of Laundromat Marketing: Trends to Watch in 2025 and Beyond

Laundromats have long been a staple in communities, offering a necessary service that people rely on weekly. But as consumer expectations evolve and technology advances, the way laundromats attract and retain customers is changing. Looking ahead to 2025 and beyond, successful laundromats will need to embrace new marketing trends that meet customers where they are—both digitally and personally. Here’s what to watch for in the future of laundromat marketing and what you should add to your laundromat marketing strategy.

Hyperlocal Advertising with AI Targeting

In 2025, location-based laundry service advertising will become even more precise. Laundromats will increasingly use AI-driven tools to target nearby customers based on real-time behaviors and interests. Whether someone is walking past your storefront or browsing laundry-related content on their phone, ads will appear at just the right moment to prompt action. Platforms like Google Ads and Facebook will continue to refine their location targeting features, making it easier for laundromats to reach potential customers within a specific radius.

Emphasis on Sustainability

Environmental consciousness is no longer a niche concern—it’s mainstream. Laundromats that invest in energy-efficient machines, eco-friendly detergents, and water-saving technology will stand out. But it’s not just about making the upgrades—it’s about marketing them. Sharing your green initiatives through your website, signage, and social media can attract environmentally conscious customers and set your brand apart in a crowded market.

Video Marketing on Social Media

Short-form video is dominating platforms like Instagram, TikTok, and YouTube Shorts. In the laundromat space, this opens the door to engaging content like behind-the-scenes looks, customer testimonials, cleaning tips, or time-lapse videos of machines in action. Video content builds trust, adds personality to your brand, and increases your visibility across social channels. In 2025, more laundromats will harness video as a low-cost, high-impact way to build community and drive engagement.

Smart Loyalty Programs

Traditional punch cards are being replaced with app-based or text-enabled loyalty programs that reward repeat customers with discounts, freebies, or perks. The next evolution includes personalized promotions based on past visits or services used. By using customer data smartly, laundromats can create tailored experiences that keep customers coming back. In the future, expect integrations with mobile wallets and even digital tokens as part of gamified reward systems.

Voice Search Optimization

With more people using smart speakers and voice assistants, voice search is becoming a critical part of local SEO. When someone says, “Hey Siri, find a laundromat near me,” you want your business to show up. Optimizing your website for natural language queries, keeping your Google Business Profile updated, and including conversational phrases in your content will help you stay competitive as voice search usage continues to grow.

Text Message Marketing

Email is still useful, but SMS marketing is proving to be faster and more effective. In 2025, expect more laundromats to adopt text marketing platforms to send reminders, promotions, service updates, or personalized offers. Texts are read almost instantly and feel more direct, making them perfect for time-sensitive deals or encouraging off-peak visits.

User-Generated Content and Online Reviews

Social proof remains one of the strongest tools in marketing. Future-savvy laundromats will actively encourage customers to share photos, leave reviews, and tag the business on social media. You can incentivize this with small discounts or contests. Featuring user content on your website or social pages creates a sense of community and makes your brand feel authentic.

Automation and Chatbots

Customer service is going digital. In the near future, laundromats with smart websites will include chatbots that answer FAQs, assist with scheduling, or direct users to specific services. This saves time and improves customer satisfaction. As automation becomes more affordable, it will no longer be reserved for large businesses—it’ll become standard in local services like laundromats.

Wrapping It Up

The laundromats that thrive in 2025 and beyond will be those that adapt to changing customer behaviors and embrace new marketing tools. Watch out for these trends!